Commercial rigour.
Fearless creativity.
Wells + Co is an independent strategic marketing and creative consultancy led by Paul Wells.
Deliberately lean and hands-on, we combine the commercial rigour of top-tier advisory firms with the creative firepower of leading agencies, without the layers or overheads of either.
We help ambitious businesses, agencies and organisations make better marketing decisions, build more distinctive brands and deliver more effective communications.
Drawing on established research into how brands grow and decades of evidence from behavioural science on the heuristics and biases that shape consumer choices, we bring disciplined judgement, entrepreneurial instinct and audacious creativity to our clients’ most important marketing challenges.
Paul Wells
Paul Wells is a brand strategist, senior creative and marketing effectiveness expert with more than 25 years’ experience spanning some of the world’s biggest brands, and some of its smallest.
Having founded, built, led and exited independent agencies in Australia and the UK, held global in-house marketing roles, advised founders and executive teams, and taught at MBA level, he has seen marketing from every angle.
That breadth and depth gives him a practical understanding of how proper strategy and bold creativity need to work together in the real world.
Paul plugs directly into brand and agency teams, stays close to the work and brings trusted collaborators into the fold when they’re needed.
If that sounds like the kind of partnership you’re looking for, let’s chat.