Marketing mastery, ready for anything.
There’s more than one way to work together. Half-hearted isn’t one of them.
Every engagement is shaped around the business challenge, your team and the level of involvement required. Sometimes that’s a tightly defined strategic project. Sometimes it’s a more embedded partnership with senior marketing capability closer to the business.
The shape varies. The mindset doesn’t. The outcome is always the same: sharper decisions, stronger opportunities and bolder ideas built to work.
Explore the options below, or get in touch to discuss the best fit.
Strategy
PROJECT
Most marketing doesn’t work because it starts in the wrong place.
It jumps straight to communications before there’s a measured understanding of the market, a compelling reason for customers to choose, or a precise sense of what the activity is meant to achieve.
Whether you’re building a new brand from scratch, revitalising an established one, or steering your business through a period of change, we start with the market and take our coordinates from there. Research gets us oriented around customers, the category and the competition, and tells us what drives demand, what gets in the way, and where you can win.
Then, we make the hard strategic choices and plot your route forward, defining which parts of the market matter most, what your brand should stand for, how best to show up, and the tactics required to make it happen.
The outcome is proper, data-derived strategy with prioritised tactical recommendations, turning marketing from expensive guesswork into informed commercial decisions, and focusing precious resources where they'll tip the balance in your favour.
Creative
PROJECT
You don’t have the budget to be boring.
If you look, sound and feel like everyone else, don’t be surprised when people ignore you. Being forgettable is expensive.
We develop the ideas, language and assets that make your brand easier to notice, recognise and remember. Depending on the brief, that can cover idea development and creative direction, distinctive brand assets, messaging frameworks, visual language, websites, pitch materials and sales collateral. It gives your brand the creative groundwork to show up with more force when campaigns and communications go live.
Strong creative gives every touchpoint more character, craft and consistency. It makes your brand unmistakably yours, gives people something to feel, and builds the memory structures that help you come to mind in the buying situations you want to own.
Campaigns
PROJECT
People meet brands in fleeting fragments.
Whether that’s an ad, a post, a story in the media, at an event, or a moment in-store. Those fragments add up, with every piece of communications flying in formation, pulling in the same direction and compounding the same message.
We plan and execute integrated campaigns across paid, owned and earned channels, bringing together the right combination of advertising, PR, digital and experiential activity. Planning starts with a few fundamentals: who we need to reach, what behaviour we need to shift, where attention can be earned, how to capture current demand while priming future demand, and which cues, creative leaps or mental shortcuts will make the activity more potent.
From there, we shape the campaign territory, creative applications and appropriate media mix, then align production and rollout to budget, timeline and delivery requirements.
When each touchpoint and execution has a role, and every moving part serves the same commercial objective, their powers multiply, and campaigns earn their keep.
Fractional CMO
PARTNERSHIP
Senior marketing leadership without the permanent hire.
Wells + Co works with founders, CEOs and executive teams to bring seasoned marketing leadership into the business, whether that is on a part-time, interim, advisory or project basis.
For startups, the role is often about giving shape to early-stage marketing: brand, positioning, go-to-market planning, early campaigns, investor materials, product thinking and establishing the business’s first proper marketing rhythms.
For scale-ups, it is usually about maturing the function without slowing the pace: repeatable planning frameworks, team structure and recruitment, agency or stakeholder management, brand tracking, effectiveness measurement, budget discipline and better alignment with sales, product and senior leadership.
For more established businesses, it can mean steady hands through transition, senior cover while a role is vacant, a marketing effectiveness reset, or C-suite level guidance when the market shifts, competitive pressure builds or a gnarly brand challenge needs wrangling.
With senior direction, disciplined structure and rigorous standards, marketing becomes a more effective commercial function. Strategy gets sharper. Marketing budgets are allocated with more discipline. Teams become more capable and better aligned. The end result is a marketing engine built to create lasting demand, compound brand value and help lead durable growth.
Agency Partner
PARTNERSHIP
Getting from good to great means knowing when to call in reinforcements.
Wells + Co partners with independent agencies, providing tailored senior support where greater capability, capacity or commercial experience is needed. The relationship flexes around the brief, whether that’s lending weight to an important pitch or client project, white-labelling strategic services, supplying additional creative firepower, or providing interim leadership through a period of change.
Drawing on almost three decades of experience founding, growing and leading independent agencies, every engagement benefits from lived experience of the commercial, strategic and operational realities of agency life.
The focus can be on the agency itself, its client work, or both. Internally, that might mean levelling up strategic capability, mentoring teams, marketing the agency or developing new services.
At a business level, it can involve restructuring or rebalancing headcount, improving operational processes, straightening the P&L, preparing for sale, or holding the reins alongside leaders as they steer through growth, succession and other high-stakes decisions.
Marketing Training
PARTNERSHIP
Better marketing starts with better marketers.
We deliver tailored, accessible, MBA-level marketing training for people who need to make better marketing decisions.
Whether the priority is strengthening first principles, developing strategic marketing leadership capability or giving the wider team a more joined-up understanding of marketing, every programme is built around the business, the market and the experience in the room.
Delivered through focused workshops, team programmes or one-to-one coaching, training combines evidence-based principles with practical frameworks, relevant examples and live business challenges.
Training can start with the fundamentals: market research; segmentation, targeting and positioning; and funnel analysis and objective setting. From there, we move into the practical choices around product, pricing, distribution, brand architecture, tactical planning and campaign management.
We can dive deeper too, exploring the evidence-based principles of how brands grow, drawing on Ehrenberg-Bass Institute research into mental and physical availability, distinctive brand assets and category entry points. We can also delve into concepts such as current and future demand, consumer behaviour biases, creative and media effectiveness, or the practical use of AI in marketing.
The aim is to build proper marketing muscle from the inside out. Teams work from the same map, speak the same language and apply better judgement to the decisions that matter. You leave with stronger capability, greater confidence and tools you can put to work immediately.