Glow

Igniting a challenger tech brand that made researchers rethink research.

Disrupting an industry built on insights starts with knowing how to ask the right questions.

Launching Aussie SaaS start-up Glow into the global market research space meant first tackling the daunting, near-impossible job of researching the researchers.

With a two-speed strategy targeting both the industry at large and selected key segments, a distinctive brand was built from scratch, crafting foundational strategy, bold brand codes and an in-house marketing engine to drive sustained growth.

This once-minnow brand is now making waves, with 5x YOY growth and an expanding global presence.