Approached to lead on a pioneering boutique city living concept, we crafted the Dunfields brand, infusing it with the region’s deep heritage and local folklore.

Positioned as a compelling alternative to typical rental options, Dunfields offered young professionals and international students hotel-inspired living, rich in personality and modern convenience.

Powered by a strategic grasp of the emerging build-to-rent (BTR) market, and supported by a multilingual, multi-channel campaign, including tailored Chinese-language activations, the launch quickly delivered results, achieving 85% occupancy within its first 10 weeks and set bold new standards for city living.