Shed
Creating a health food start-up from seed to smart vending.
Very rarely do you get to witness a brand grow from seed to shelf under one roof – but that’s exactly what happened when an entrepreneurial hospitality client asked us to join forces and seek opportunities in the booming plant-based wholefoods market.
Created to make wellness more accessible and challenge tired high-street conventions, Shed launched with over 25 original plant-based products via the UK’s first network of 30 smart vending machines, strategically placed in high-footfall urban hubs across the country.
Delivering over 20,000 meals in the first six months, Shed activated pop-ups that reached thousands more.
We quickly built momentum through corporate partnerships to become a centre of gravity for a growing tribe of unapologetic “plant pushers”, and laid the foundations for year-on-year growth in reach, influence and demand for a healthier grab-and-go.
