Appointed by national place marketing initiative, Great Britain Campaign, with the objective of raising Sheffield City Region’s profile during the UK’s pre-Brexit goldrush to China, we shaped a marketing and investor relations strategy that resonated at the highest levels.

The project secured an unprecedented £1 billion in inward investment and elevated the region’s reputation on the international stage.

By targeting key sectors and forging commercial and diplomatic ties, the work opened up new opportunities for Chinese investors across the Sheffield City Region and strengthened Britain’s position during a pivotal period of economic diplomacy.