Tramlines

Turning the city streets into a festival’s biggest stage.

Responded to the challenge of connecting 70+ inner city music venues and a series of outdoor stages for award-winning urban music festival, Tramlines, dubbed the UK’s “urban Glastonbury”.

Conceived and commercialised the Busker’s Bus, a profitable PR hit and lucrative sponsorship asset that strengthened the festival’s “connected to our city” positioning and drove up consideration for a broader base of revellers.